CSP Agenda Next steps How SEO works Resilient site Lumi site PPC pages Other concept
Prepared for Michael & Louisa Baxter

Two full NDIS websites, an SEO strategy built on live Australian search data, and ad landing pages, ready for you.

This is your private project hub. Everything we have built is below: walk through the pages, see how the search strategy works, then we agree the few things we need from you to take it live.

Resilient Life Care Lumi Support 51 pages built across both sites
For the call
Today's agenda
Five quick stops. We will keep it simple and end with a short list of what we need from you.
1
Walk the two sites
See both full websites, page by page.
2
Pick a design direction
Approve a homepage concept for each business.
3
How the SEO works
Why these pages get found, in plain English.
4
PPC landing pages
The pages your ads will send traffic to.
5
Next steps
What we need from you to go live.
Decisions & actions
What happens next
A handful of decisions from you turns these into live, ranking, lead-generating websites.

What we need you to do

  • Approve a homepage designOne concept per business. Concept A is our recommendation for both.
  • Approve the copyRead through and flag anything to change in tone or detail.
  • Send photographyFamily and team photoshoot, plus a real portrait of Louisa.
  • Confirm the factsNDIS registration numbers, service list, suburbs, hours.
  • People & proofShort team bios and headshots, plus participant reviews with consent.
  • Grant accessGoogle Business Profile, domain/DNS, analytics, ad accounts.
Full asset checklist →

What we do once you approve

  • Apply your real photos and brandingSwap placeholders for your photoshoot images.
  • Connect your domains and analyticsPoint the sites live and start measuring.
  • Submit to GoogleSitemaps, Search Console, indexing of every page.
  • Launch the ad landing pagesWire the forms and switch on the campaigns.
  • Build the ongoing content cadenceThe 90-day SEO roadmap kicks off.
Resilient strategy Lumi strategy
In plain english
How the SEO strategy actually works
Google sends people to the page that best answers exactly what they searched. So instead of one thin website, we built a dedicated, in-depth page for every service, every area, and every common question. Each page targets a specific real search, and they all link together so the whole site gains authority.
STEP 1
We found the real searches
Live Australian search data showed exactly what NDIS participants and families type into Google, with real monthly volumes and ad costs.
STEP 2
A page for each search
Every service and suburb has its own page, written in depth and answer-first, so it can rank for that exact query rather than competing with itself.
STEP 3
Built so Google trusts it
Structured data (schema), clean headings, fast pages, and internal links between related pages tell Google what each page is and that the site is authoritative.
STEP 4
It compounds
Rankings build over three to six months, then keep paying back. PPC fills the gap immediately while the organic rankings grow.
12 keywords
All Resilient currently ranks for, none of them SIL, complex care or hospital discharge. The opportunity is wide open.
0 NDIS terms
Lumi's domain currently ranks only for old lighting and lamp listings, with zero NDIS search presence. The new site fixes this from the ground up.
Open Resilient SEO strategy → Open Lumi SEO strategy →
Resilient Life Care 29 pages Open homepage →
The full family-run NDIS provider website. Click any card to open that page.

Core pages 7

Homepage
Family-run NDIS care, the full home experience
Open →
About / Our Story
Why Michael & Louisa started Resilient
Open →
Meet the Team
Care team, vetting and worker matching
Open →
NDIS Information
Plain-English guide to how the NDIS works
Open →
Careers
Support worker roles across Melbourne & Brisbane
Open →
FAQ
The questions families ask most
Open →
Contact
Enquiry form, phone and 4-hour callback
Open →

Services 12

Services Overview
Every support, in one place
Open →
Supported Independent Living
SIL, the flagship service
Open →
24/7 Complex Care
High-needs and clinical support
Open →
Personal Care
Daily living and personal supports
Open →
Respite & STA
Short breaks for carers
Open →
Community Nursing
Clinical care at home
Open →
Specialist Disability Accommodation
SDA explained
Open →
Household Tasks
Cleaning and home support
Open →
Transport & Access
Getting out and about
Open →
Life Stages & Transition
Building independence
Open →
Social & Community
Participation and connection
Open →
Hospital Discharge
Hospital to home, the focal page
Open →

Service Areas 5

Melbourne West
Footscray, Sunshine, Werribee
Open →
Melbourne East
Box Hill, Ringwood, Croydon
Open →
Brisbane
Brisbane and Caboolture
Open →
Sunshine Coast
Sunshine Coast coverage
Open →
Gold Coast
Gold Coast coverage
Open →

Resources / Blog 3

Blog Hub
NDIS resources and guides
Open →
Hospital Discharge Guide
A family guide article
Open →
Choosing a SIL Provider
How to choose, what to ask
Open →

Ad landing pages (PPC) 2

Hospital Discharge PPC
High-intent ad landing page
Open →
Supported Independent Living PPC
SIL ad landing page
Open →
Lumi Support 22 pages Open homepage →
Louisa's full support-coordination website. Click any card to open that page.

Core pages 7

Homepage
Coordination that actually picks up the phone
Open →
Meet Louisa
Founder story and the low-caseload promise
Open →
The Team
Coordinators, qualifications and languages
Open →
NDIS Information
Understanding your NDIS plan
Open →
Careers
Coordinator and recovery-coach roles
Open →
FAQ
Common coordination questions
Open →
Contact
Enquiry form and flexible meeting
Open →

Services 6

Services Overview
Everything Lumi coordinates
Open →
Support Coordination
The core service
Open →
Specialist Support Coordination
For complex situations
Open →
Psychosocial Recovery Coaching
Recovery-oriented support
Open →
Plan Reviews & Appeals
Reviews, change of circumstance, appeals
Open →
Budget Planning
Making your funding go further
Open →

Service Areas 4

Melbourne West
Footscray, Sunshine, Werribee
Open →
Melbourne East
Ringwood, Box Hill, Lilydale
Open →
Melbourne North
Preston, Coburg, Heidelberg
Open →
Melbourne South-East
Dandenong, Berwick, Cranbourne
Open →

Resources / Blog 3

Blog Hub
NDIS resources and guides
Open →
Understanding Your Plan
Beginner guide article
Open →
Support Coordination Explained
What a coordinator does
Open →

Ad landing pages (PPC) 2

Support Coordination PPC
High-intent ad landing page
Open →
Confused By Your Plan? PPC
Plan-help ad landing page
Open →
For your ad campaigns
PPC landing pages
Sending paid traffic to your normal homepage wastes clicks. These are single-purpose pages built to convert ad visitors into enquiries, one clear goal, a form and a phone number, no distractions.
Resilient, Hospital Discharge
High-intent page for families discharging from hospital.
Open →
Resilient, Supported Independent Living
SIL enquiry page for Melbourne and Brisbane.
Open →
Lumi, Support Coordination
Coordination page built around fast response.
Open →
Lumi, Confused By Your Plan?
Plan-help angle for participants who feel lost.
Open →
The other direction
Alternate homepage concept
We also designed a second, more editorial direction for each business. The full sites above are built on Concept A, our recommendation, but the choice is yours.
Resilient, Concept B
Hospital-to-home, clinical and process-led.
Open →
Lumi, Concept B
Plan-confidence, editorial and structured.
Open →
Concept comparison
The original side-by-side walkthrough.
Open →