Hey Michael · Tuesday walkthrough

Two directions for each of your sites.

Have a flick through and tell me which feels most like you and the family. I built two of each so you can react to a pair, not a single take.

What you said you wanted on our last call

· A warm, family-business feel that matches how you and Louisa actually run things, with Claro-level credibility on the design side.
· Your NDIS-registered status visible up front, plus heavy targeting on the hospital-discharge keywords you flagged as the highest-paying for paid traffic.
· A mobile-first build for the way your audience actually browses, with the phone number as the primary contact, not a form.

Resilient Life Care

Your support-worker business across Melbourne, Brisbane, Sunshine Coast, Gold Coast

Resilient Life Care preview, families on a coastal jetty

Concept A

Family-Run Care, Built On Trust

Warm, family-business positioning. Broad service mix.

light blue · ivory · coral

· Founder story
· 24/7 complex care
· Hospital discharge mini-CTA
· 5-item FAQ

Resilient Life Care preview, support worker reading a card with a young participant

Concept B

Hospital-to-Home, Done Right

Hospital-discharge keyword lead. Highest-CPC angle.

soft blue · cream · coral

· 4-step discharge journey
· Multi-pathway tabs
· 48-hour SLA
· Sample social-worker testimonial

Lumi Support

Louisa's Support Coordination business across Melbourne suburbs

Lumi Support preview, coordinator meeting with a couple

Concept A

Coordination That Actually Picks Up The Phone

Louisa-led, relationship-driven coordination.

blush · sage · ivory

· Real Louisa Baxter voice
· 6 services
· Provider-switch CTA
· Real Michael testimonial

Lumi Support preview, coordination team at work

Concept B

Your Plan, Your Way

Plan reviews lead. Editorial, institutional credibility.

warm-white · olive · gold

· Plan-review walkthrough
· Editorial Meet Louisa
· Provider-switch
· 8-suburb IA placeholders

Recommended pairings if Michael wants one of each

Family pair

Resilient A + Lumi A · most cohesive across both sites

Editorial pair

Resilient B + Lumi B · strongest paid-traffic pairing